As the first-ever Consumer Marketing designer at Fortune, my initial challenge was to design a cohesive email template system. Prior to my role, sales emails used inconsistent fonts, off-brand colors, and unaligned graphics, which resulted in poor visual hierarchy and reduced conversion rates.

To address this, I created responsive desktop and mobile templates that translated the brand’s print style guide into digital layouts. I also conducted competitive research to ensure our designs exceeded industry standards, positioning Fortune’s email marketing for stronger performance and brand recognition.