Soho Curls Collective (SCC) is a community-based salon and haircare brand. While curly hair acceptance has surged in recent years, haircare brands often overlook the rich tapestry woven between hair, heritage, and cultural history, and how important it is for people of color. SCC flips the script, offering a small selection of products to an inclusive community that emphasizes the cultural and ancestral connections that are related to curly hair.

I designed the SCC brand with a colorful and minimalist, yet modern, approach to reflect the brand’s spirit and empowers confidence and self-expression.

MY ROLE
Concept, Lead Designer — Branding, Social Media Assets, Packaging