As the lead designer for Inc.’s partnership with The UPS Store's 2023 Small Biz Challenge, I designed the landing pages for the contestant registration and voting stages of the competition. Previously built on Photoshop, I designed the 2023 experiences from scratch using Figma and led all stages of QA, pre- and post-launch. I also created all promotional collateral, including social media and web ads. Additionally, I copy-edited the newsletters resulting in over 2,000 small business-owner entries, 6,000+ votes, and The UPS Store partnering with Inc. once again for the 2024 Small Biz Challenge.