While serving as Art Director at Art Take Productions, I was tasked to create the branding Rhythm Roulette, a series of dance parties at the Copacabana featuring local DJs and performers. The client’s priority was to attract a younger audience to its new location while maintaining brand recognition for existing patrons.

I drew a caricature-like illustration of the iconic Copacabana building and opted for bright, neon colors to separate Rhythm Roulette from other events at the Copacabana, which rely on photography-heavy designs with dark, warm colors.